Where do I list IT?
A 3-question matcher for the right marketplace. Ships this week. We're testing it against 47 closed deals to make sure recommendations hold up.
willisellit.com · independent project · not affiliated with any marketplace
What it will cover
The matchmaker compares 5 marketplaces — Acquire.com, MicroAcquire, Flippa, Empire Flippers, and direct outreach. Each has a sweet spot: asset type, price range, listing format, fee structure, time-to-close. Most calculators ignore the operational reality: you can list the same SaaS on three platforms and get three completely different deal qualities.
We feed your inputs (asset type, price tier, timeline urgency) into a decision tree built from real indie founder exit interviews. You get a primary recommendation, two backups, and the honest downsides of each.
No marketplace pays us. Recommendations reflect what actually works for founder-sized deals ($5K – $500K range), not enterprise M&A.