willisellit · reading room
updated weekly
Tutorials & reading
Operational knowledge for founders thinking about an exit. Buyer psychology, niche maps, pre-sale checklists, ownership transfer playbooks. Notes from people who've sold things.
Tutorials
2026 · MAY
· 06 · 9 MIN
What online business buyers actually look for: a founder's field guide
The seven things acquirers silently evaluate beneath the surface metrics — financial cleanliness, cohort retention, transferability, owner-dependency, niche health, and the exit-story test. With prep checklists for each.
2026 · MAY
· 06 · 11 MIN
12 online business niches selling at premium multiples in 2026
Which online-business niches are commanding above-market exit multiples right now — AI-native tools, vertical micro-SaaS, dev tools, Shopify apps, newsletters with paid tiers, browser extensions. Typical SDE ranges, what buyers value, and where the risks hide.
In draft
- 2026 · MAY Pre-sale checklist: 47 things to fix before listing your online business Drafting
- 2026 · MAY How to transfer ownership of an online business: complete walkthrough Drafting
- 2026 · MAY SaaS valuation multiples are misleading — what really determines your sale price Outlining
- 2026 · MAY Why your SaaS listing is getting silence (and how to diagnose the actual problem) Outlining
- 2026 · MAY The 5 due-diligence questions that kill 70% of indie SaaS deals Outlining
new posts drop weekly · subscribe via email · try the diagnostic