willisellit · sponsor placements v1.0 · effective 2026-05-05

Advertising rules

What we accept and reject for the rotating sponsor slot. Mirrors Creem.io's prohibited categories — they're our payment processor — plus a few willisellit-specific ones.

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Full refund if rejected. If your ad doesn't pass moderation, we refund the full amount automatically — no email needed, no manual request. Refunds typically land within 3–5 business days on the same payment method. You'll also get an email explaining why.

part 01

What we won't advertise

These categories are rejected automatically. Most are inherited from Creem.io's processor rules — running these through our slot would put our payment account at risk. A few extras we add ourselves are flagged below.

Adult content & services Pornography, escort services, adult subscription content, sex-toy retail.
Gambling, betting, lotteries Casinos, sportsbooks, fantasy-sports money games, raffles, sweepstakes-as-business.
Drugs & pharmaceuticals Recreational drugs, prescription meds without licensed pharmacy, nootropic "smart drugs," CBD/THC where regulated.
Weapons & ammunition Firearms, knives marketed as weapons, tactical gear sold for self-defense, ammunition, accessories that defeat regulation.
Tobacco, vaping, e-cigarettes Including nicotine pouches, hookah, and vape hardware/liquids.
Counterfeit & replica goods Fake-brand merchandise, knockoff luxury, unauthorized replicas of any kind.
Multi-level marketing & pyramid schemes Recruitment-driven income models, "business opportunities" with downline-based pay.
Get-rich-quick & miracle claims Guaranteed-income courses, "passive $10K/mo" funnels, miracle-cure supplements, weight-loss promises.
Phishing, scams, deceptive products Anything designed to mislead users, fake reviews, deceptive billing, dark-pattern subscriptions.
Hate speech & harassment Content targeting protected groups, harassment platforms, discriminatory services.
Copyright infringement & piracy Unauthorized streaming, cracked software, account-sharing services, IP-stripping tools.
Hacking & surveillance Stalkerware, account-takeover services, credential resellers, "boost-followers" botnets, exploit kits.
Recurring billing without disclosure Free-trial-to-subscription traps, hidden auto-renewals, cancellation hostage tactics.
Cryptocurrency token sales & ICOs New-token launches, NFT mints marketed as investments, yield-promising DeFi products.
Shell-business listings (willisellit-specific) Sites with no real revenue or product, "aged domains" sold as a business, parked domains.
Direct broker competitors (willisellit-specific) We don't run ads for marketplaces or brokers competing with our valuation tool. Adjacent tools (analytics, hosting, accounting) are fine.

part 02

What we do accept

Most legitimate indie products and small-business listings. Our audience is founders selling or buying online businesses, so the strongest fit is anything in that orbit.

Indie SaaS & tools Productivity, analytics, finance, dev tools, marketing software with transparent pricing.
Online businesses for sale Ecommerce stores, content sites, newsletters, SaaS, agencies — your own listing, with verifiable revenue.
Founder services Accounting, bookkeeping, legal templates, due-diligence help, M&A consulting.
Hosting, infra, dev services Web hosting, CDN, email-sending, transactional APIs, analytics platforms.
Newsletters & communities Paid or free, business-of-software topic, indie hacker communities, founder mastermind groups.
Books, courses, podcasts About building, running, buying, or selling online businesses. Honest claims only.

part 03

How review works

From payment to live ad

You pay. Creem.io processes the card. You get a Creem receipt by email.
We review. A human checks your URL, copy, and target audience against this page. We aim for under 48 hours.
If it passes. Your ad enters the rotating slot pool. You'll get a tracking ID by email and can request stats anytime.
If it doesn't. We refund the full amount automatically — same card, 3–5 business days. We email you the specific reason.
If it's borderline. We may email you with a small revision request (e.g. softening a claim, swapping a screenshot). Your slot reservation holds while we wait for your reply.

Edge cases not listed here go to our judgment. We err on the side of refund-and-skip rather than approve-and-regret. If you think we got it wrong, reply to the rejection email — we read every one.

questions: [email protected] · payments: Creem.io · terms & privacy